Wednesday, February 13, 2008

Taming The Logo

Curbing the temptation to purchase expensive designer duds emblazoned with fashionably recognizable logos is a Sisyphean challenge. From Louis Vuitton's eponymous luggage to the unmistakable interlocking Chanel C's, designers are absolutely giddy about marking their territory and creating timeless, internationally identifiable trademarks. Generally, the Grand Mademoiselle finds blatant style advertising garish and unconvincing, preferring to let good designs and tasteful patterns speak for themselves. However, like every proper rule, there are always grand exceptions, and it's possible to pull off the logo-look without becoming a walking billboard. The best way to wear a designer name is to choose only one piece, preferably an accessory, and to keep the look fresh, spunky, and eclectic. Mix fabrics, colors, seasons, and shapes to create a demure take on the uptown-bohemian trend to avoid appearing stale. Logos and designer trademarks have an awful tendency to make the wearer seem anything but fashion-forward, so mix it up to breathe invigorating air into a possibly dated ensemble. The Grand M's favorite pick for putting her foot in the fashion logo door is the adorable Word ballet flat by Delman. The supple black leather quilted upper perfectly offsets the appealing scribble across the toe, and the logo is quietly chic and surprisingly unobtrusive, adding just the right touch with a playful font and bright white hue. To keep the Word from being too pushy, wear a modest pair of dark rinse skinny jeans, such as True Religion's Johnny Straight Leg Stretch jean. With five pockets, that gorgeous signature contrast horseshoe stitching, slight whiskering, and subtle distressing, these jeans are the perfect compliment to the Delman flat, tempering the boldness of its bright white logo. Throw a wrench in the system and pair your casual jeans and logo flats with an urban, uptown, sophisticated jacket in day-glo white. The Galya jacket from Calvin Klein is a gorgeous cotton blend with an unexpected waffle print, replete with hook and eye fastenings that adorn the cuffs and front bib. The Galya's cotton weave keeps it casual enough to pair with jeans, but the scoop neck and seductive front closure impart a much needed twist to an otherwise predictable getup. Plus, the Grand M simply loves how it matches the Word's white logo without being too contrived. In a perfect world, the Grand M would tote one of the newest over-sized clutches from Fendi's Spring 2008 collection, but alas, such remains idle fantasy. The dreamy patterns and rainbow colors make the Grand M swoon with pleasure, and the prints are old-fashioned yet refreshingly inspired. With nary a logo to be found, Fendi's luscious bags are the perfect antidote to designer overkill. Even if you aren't among the lucky few to nab one, be inspired by the bold mix of colors and shapes, which complete the look and bring a delightful flood of modern mania to a simple style. Take the Grand M's advice: don't wear more than one logo at a time, pair seemingly mismatching separates, mix casual with dressy, and never ever carry a bag that matches your shoes when donning designer names.

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